Why Did the Musical Cats Run So Long on Broadway?

The enduring success of Cats on Broadway remains a subject of intrigue for many theater enthusiasts. The approximately three-decade run of the Andrew Lloyd Webber and T.S. Eliot adaptation is notable, especially given the initial skepticism from critics and audiences. So, why did this musical about cat poems captivate so many for so long?

The Appeal to Both Cultured and Casual Audiences

Cats is a unique spectacle that resonated with both a middlebrow audience and non-English speaking tourists. It blends highbrow poetry with a lowbrow, catchy, and often raucous musical style. This combination is a key factor in its success. Here’s a deeper dive into what made the show so enduring.

Attracting a Wider Audience

One of the most significant reasons for the longevity of Cats is its ability to attract a broad audience. According to Michael Kupferman, the director of the show, devising a universal appeal is a challenging endeavor. The use of pantomime provided a language-neutral art form that allowed non-English speakers to understand and enjoy the performances. This universal language combined with the poem-shaped storyline made it easier for tourists to appreciate the show.

Kupferman mentions, ‘Cats is an adaptation of poems by T.S. Eliot, and while many are familiar with the author, the poem itself is distinctly British. Yet, by transforming it into a stage musical, the production makes it accessible to a wider global audience.’ This ability to translate poetry into a universal form of entertainment was a massive factor in its success.

The Magic of Live Performance

Live theater often offers an experience that cannot be replicated through other mediums. The dynamic nature of live performances, such as the vibrant costumes, sweeping set designs, and the captivating choreography, contributes to the immersive nature of Cats. The iconic cat characters, each with a distinct personality and role, come to life with exceptional performances by the cast. The show's spectacle and grandeur made it an unforgettable experience, drawing in visitors seeking a memorable theatrical experience.

Ensuring Continuous Relevance

Another factor in the longevity of Cats is the show's ability to ensure continuous relevance. Over the years, revisions and updates to the script and production have kept the audience engaged. Ann Donnelly, a long-time producer of the Broadway production, explains, ‘We’ve had to adapt the show to remain relevant, yet maintain its original charm. This balance is what keeps the show fresh and exciting for the audience every night.’

Legacy and Cultural Impact

Cats became more than just a musical; it became a part of Broadway culture and the wider cultural fabric. Its enduring presence on the stage has consistently attracted new audiences and retained loyal fans. The show's themes of transformation, identity, and the cyclical nature of life resonate with people from diverse backgrounds.

Conclusion

The lasting appeal of Cats on Broadway is a testament to the magic of live performance and the power of universal storytelling. While the original choice of Cats as the basis for the musical was unconventional, the execution and adaptability of the production have ensured its enduring success. Its continued presence on Broadway is a reflection of the enduring human spirit and the timeless appeal of storytelling.

References

1. Kupferman, M. (2023). Personal interview with the director of Cats on Broadway.
2. Donnelly, A. (2023). Personal interview with a long-time producer of Cats on Broadway.