Starting a True Crime Podcast: Navigating the Market and Choosing the Right Platform

Introduction

Considering starting a true crime podcast but unsure where to begin? This article is for you. We'll cover the essential steps, platform options, and market trends to help you succeed in this ever-growing niche.

The True Crime Podcast Market and Competition

The true crime genre continues to dominate podcasting, with a wide array of content from in-depth analyses to personal accounts. However, the market should not deter hopeful podcasters; in fact, it presents an opportunity to fill unmet niches and bring unique stories to light.

Before diving in, ask yourself a few questions:

Do you have a unique angle or angle on true crime that sets you apart? Do you have reliable sources or original content? Are you comfortable with the level of detail and sensitivity needed for true crime?

Evaluate your own strengths, such as your storytelling ability, background knowledge, and the tools you have at your disposal. Homemade audio setups are perfectly fine; the content is what truly matters.

Podcasting Platforms

Deciding on the right platform is crucial for the future success of your podcast. Here are some popular options:

YouTube: A great platform for visual content. Ensure your episodes feature engaging visuals and storytelling to keep your audience hooked. Spotify: A highly trafficked platform with a vast user base. Legends and new podcasts thrive here, making it a reliable starting point. Patreon: A platform for patrons and supporters. Great for building a community around your work. Rumble: Another option, particularly popular for its video capabilities.

Each platform has its pros and cons, and it's worth exploring a few to find the one that best fits your needs.

Determine the Length of Each Episode

For a true crime podcast, a standard episode length is about 40 to 50 minutes. This gives you enough time to delve into the details of a case or interview your guests fully. However, the key is to keep your episodes engaging and not overly long.

Remember, consistency is key. Aim for regular publishing schedules to keep your audience engaged and invested in your content.

Branding and Differentiation

If you're up against hundreds of existing podcasts, stand out by focusing on specific themes or eras. For instance, a focus on organized crime in America from the 1920s to the modern era can provide a fresh perspective and niche that hasn't been extensively explored.

Other ideas include:

Focused investigations into specific types of crimes (e.g., serial killers or mass murders). Exploring psychological aspects of true crime. Interviews with experts in the field.

Creating a unique podcast identity, such as a distinctive theme or engaging hosts, can make all the difference in attracting and retaining an audience.

Tools and Equipment

Basic but quality equipment is essential for a podcast. Invest in a good microphone and headphones to ensure clear audio quality. There are various software options for recording and editing, such as OBS and Camtasia. Consider enrolling in a basic film class to enhance your skills further.

Conclusion

The true crime podcast market is lucrative and growing, but success depends on your unique angle, quality content, and effective platform choice. By researching your audience, choosing the right tools, and standing out in a crowded field, you can carve out a niche and build a loyal following.

If you need more guidance or want to contact us for assistance, don't hesitate to leave us a message via the SpeakPipe feature at the bottom of the page.