Are Netflix, Amazon Prime Video, Hotstar and Voot the New Multiplexes in India?

While it's true that an enormous amount of fantastic content is available on these streaming platforms, and we certainly have ample daily mobile data to consume, the multiplexes will continue to hold their own when it comes to blockbuster Bollywood and Hollywood movies.

The Future of Entertainment Consumption

However, if streaming platforms truly aspire to transform into the new multiplexes, they need to enhance their offering in a way that can parallel the immersive movie-going experience. Dedication of specific time slots for popular series like Mirzapur, Sacred Games, Breath, Inside, Edge and many more could be a start. The current binge-watching culture, while convenient, lacks the communal and event-like atmosphere that a movie multiplex provides.

The Case for Dedicated Time Slots

Imagine a scenario where viewers could pay a premium to watch their favorite shows on the big screen. All episodes of a series could be clubbed together and presented in the form of a feature film spanning 3-4 hours. This concept would not only cater to the nostalgic desire for the communal and time-bound viewing experience but also provide an alternative to the continuous, fragmented nature of online streaming.

Community and Social Aspect

There's a significant social and community aspect to movie-going that streaming platforms currently lack. Watching content in a shared environment not only enhances the viewing experience but also facilitates discussion and interaction among audiences. This communal aspect is a key differentiator and a reason why multiplexes continue to dominate the entertainment landscape in India.

So, are Netflix, Amazon Prime Video, Hotstar, and Voot the new multiplexes in India?

No, but they can certainly evolve to provide an experience that closely mimics the multiplex experience. Instant access to content is a no-brainer, but for these platforms to be truly disruptive, they need to offer an event-like viewing experience that fosters communal watch and discussion.

What are your thoughts on this idea?

Feel free to share your thoughts in the comments below.

Thank you!

~Satish