Introduction

On the recent interview of Dhruv Rathee on NDTV, the relationship between media channels and their respective audiences was on full display. This article delves into the dynamics behind the interview and its implications for media trends, particularly in the context of left-wing narratives and their influence on right-leaning media figures.

The Dynamic Media Landscape

The Interview as a Mutual Promotion Campaign

NDTV and Dhruv Rathee's partnership in the interview was a clear example of a mutually beneficial arrangement. NDTV sought to boost its ratings (TRP) while Rathee gained significant visibility, aligning perfectly with each other's interests. Both entities shared a similar audience, making this collaboration a strategic move for both.

The Sudden Growth in Druhv Rathee's Channel

The statistics of Dhruv Rathee’s channel during the month of the interview reveal a dramatic increase in both subscribers and views. A growth rate graph clearly shows that his channel gained a substantial number of views and subscribers almost overnight. This surge, attributed to the interview, highlighted the power of media promotion in influencing the audience.

Understanding the Audience Dynamics

The rise in Rathee's channel viewership can be attributed to the three key categories of the left-wing audience:

The Left-Wing Audience

Category 1: Followers of the Left

The first category consists of people who faithfully follow the ideologies of the left wing, often perpetuating a delusional narrative. This group was instrumental in boosting Rathee's channel, reinforcing the idea that these individuals are more prone to believe and follow content from left-leaning media.

Category 2: Half Intellectuals

These individuals engage with social media and create content based on instructions from the third category. Their retweets and tweets are primarily aimed at supporting the leftist agenda, further amplifying the narrative.

Category 3: Full-Time Leftists

The third and most educated category includes individuals with a strong background who use their influence to spread leftist ideologies. These individuals often have verified Twitter accounts and are key in retweeting and promoting content from the second category.

Left-Wing Bias and Politics

The media landscape is currently dominated by left-wing narratives, particularly in the context of painting Modi as a fascist. Dhruv Rathee's recent tweets about Hitler and his claims regarding BJP and the Pulwama terror attack exemplify this trend. By highlighting these events, Rathee aligns himself with the leftist party's narrative, furthering its influence.

Critique of the NDTV Interview

The NDTV interview can be seen as a strategic business decision rather than a sincere conversation. Given the approaching financial year-end in March 2019, NDTV aimed to secure decent viewership by featuring Rathee, who has a moderate but consistent fanbase. The interview ensured that NDTV would maintain a steady viewership, aligning with their financial goals.

The interview, therefore, was a calculated move to boost NDTV’s ratings, which are crucial for their business operations. This strategic decision highlights the ongoing debate in media about the balance between genuine journalism and commercial interests.